Snapshot

Role: Account Manager & Strategic Campaign Manager (Suite 66)

Timeline: July 2024–Present

Markets / publishers: Streets of Toronto, Toronto Only

Overview

I’ve worked with multiple marketing contacts from the City of Toronto for a variety of different initiatives and events to spread awareness for across the city. Instagram carousels, Greenscreen videos, Video shoots on site, newsletters and more have spread the word for campaigns for the Taylor Swift Toronto takeover, Street Vending Consultations, Doors Open, Toronto History Museum events and Exhibitions, Free Public Wi-fi sites, Fall Recreation Registrations, Cavalcade of Lights, Summerlicious, Winterlicious, and many others! Streets of Toronto and Suite 66 has become a go-to source to spread the word for the city, to the city.

Objective

• Increase awareness of City of Toronto programs, events, and public initiatives among Toronto residents.
• Drive participation and attendance (event turnout, registrations, and public feedback/consultation participation where applicable).
• Make information easy to act on by communicating key details clearly and consistently: what it is, who it’s for, when/where, cost (if any), and how to participate.
• Deliver a repeatable, low-friction campaign workflow (planning calls → channel plan → approvals → go-live checklist) that City teams can reuse across initiatives.

Media delivered (what I sold)

• 3 short-form videos (Reels/TikTok-style, boosted via Tik Tok)
• 13 carousels
• 2 Instagram Hosted Video Stories (taken and posted right from event)
• 10 Instagram Single Story Slides
• 5 newsletter placements
• 3 runs of display banner ads

How we executed (high level)

• Held planning calls with City of Toronto marketing contacts ahead of each initiative to align on objectives, key messages, timing, and target audiences.