Snapshot
Role: Account Manager & Strategic Campaign Manager (Suite 66)
Timeline: Nov 2023–Present
Markets / publishers: Streets of Toronto, Taste Toronto, 604Now, Urba, Waveroom, Ottawa is Not Boring, Avenue Calgary, Edify Edmonton, Eastward Media, Curiocity (Toronto/Vancouver/Montreal), + other local partners
Overview
What started off as a simple cold email from finding the right champion on LinkedIn, grew to an always-on, multi-market media program across all of our major cities. After the Hudson’s Bay closure reduced built-in retails visibility, Zwilling needed a way to help drive awareness to their recurring outlet store and pop-up Factory Direct Sales across local markets, Cam Scott helped them- the rest is history.
Objective
- Keep Zwilling top-of-mind locally ahead of each sale window
- Reach deal-seekers, foodies, and Zwilling brand fans
- Deliver a repeatable system that made execution smooth for Zwilling and Dentsu (AOR)
Media delivered (what I sold)
- 40 short-form videos (Reels/TikTok-style)
- 10 carousels
- 3 advertorials
- 8 newsletter placements
How we executed (high level)
- Confirmed monthly sale calendar, locations, and key offer messaging with Zwilling/Dentsu.
- Booked the right mix of placements per market and coordinated content capture with publisher partners.
- Tight turnaround: shoot on Day 1, deliver within 24 hours to keep the content timely during the 4-day sale window.
- Standardized QA to prevent errors across markets (dates, locations, offer language) while moving fast.